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Bike shop owner buying a radio ad using iHeart AdBuilder

An Introduction to Radio Buying for Small Businesses

July 29, 2020

Technology has changed people’s listening habits, but radio remains the top medium that people use to consume audio content. Nearly half of all audio listening still occurs on broadcast radio — that’s 22 times more than ad-supported Spotify. 

Chart showing time spent listening to various audio sources

Radio’s leading position among other ad-supported audio spans all major demographics, too. Even among Millennials, radio secured three times the share of audio time. 

As you explore using radio to promote your business, we want you to be confident about getting your business on-air. To do that, we created iHeart AdBuilder, which is the first self-serve platform for creating and running radio ads. Our Radio Buying Quick Start Guide for Small Businesses will teach you about radio advertising so you have the knowledge you need to quickly and cost-effectively reach your customers on-air via AdBuilder. 

Radio Buying Quick Start Guide for Small Businesses

This ebook has everything you need to know to get started with radio buying, including answers to frequently asked questions (FAQs), recent data, and information about key marketing functions like targeting and reporting.

Radio Buying Quick Start Guide for Small Businesses ebook cover

Download our Radio Buying Quick Start Guide for Small Businesses and discover how to turn up your audio strategy and get your business heard.