iHeart AdBuilder Won the AdExchanger Innovation In Audio Award!
Historically, radio hasn’t been a simple advertising option for small businesses and we wanted to change that with AdBuilder! Radio reaches 9 out of 10 Americans every month, but until now, it wasn't easily accessible to small businesses. For the first time, radio advertising is completely self-service and as easy to buy as Facebook. iHeart AdBuilder launched in Beta last September and was available in 50 markets across the United States until early this spring. Today, small businesses everywhere can affordably connect with their customers across all iHeartRadio stations in every market with just a few clicks.
The editors of AdExchanger recently announced the winners of the 2020 AdExchanger Awards during a virtual celebration this week, featuring the best of the year in digital media. The AdExchanger Awards submissions are judged by an esteemed panel of industry experts each spring and we are honored to win the award for Innovation in Audio!
Innovation In Audio
With the rise of podcasts, streaming platforms and voice-activated devices, audio is rapidly becoming a crucial medium to engage with consumers. This award recognizes companies that have innovated their approach to the new world of audio, whether by experimenting with new ad formats or employing cutting-edge, data-driven buying methods.
Here are this year's Innovation In Audio AdExchanger Award finalists:
iHeart AdBuilder – Self Serve Radio Advertising for Small Business Powered by Jelli, the Only Programmatic Solution for Radio (iHeart AdBuilder and Jelli)
AdsWizz: Unleashing the Power of Audio (AdsWizz)
Propel and Pandora design a multi-dimensional audio experience (Propel and Pandora)
Congratulations to all of this year’s AdExchanger Awards finalists and winners! The future is audio and we are proud to introduce you to a new product that makes radio advertising accessible to everyone.