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Consumers are Ready to Shop Local

June 18, 2020

Small businesses like yours are the heart of our communities and consumers are ready to shop. Kelton Global, a consumer insights and strategy consulting firm, has been analyzing consumer behavior and sentiment since the beginning of the pandemic and they've gathered a lot of encouraging data. 

The most recent data shows that consumers are feeling positive about things and value the local business community. Sixty-seven percent of people are more aware of the state of local businesses in their communities than they were before the pandemic and 68% prefer to shop locally right now.

A Nielsen survey on consumer sentiment and spending habits, conducted April 29 – May 1, revealed that radio audiences are feeling optimistic about resuming some of their normal activities. (Custom Nielsen study conducted April 29-May 1 via an online survey, based on a weighted sample of 1000 adults 18+)

Survey results reveal audiences are feeling optimistic


According to the study, heavy radio listeners are ready to shop again. Some of the things they plan to do include ordering take out, visiting a salon, and shopping for non-grocery items. 

Survey results reveal heavy radio listeners are ready to shop again

Consumers are anxious to support the economy and they're ready to hear from you. Your local radio stations are ready to promote your current offers, new hours of operation, or plans for reopening and your customers are ready to shop.

Stand for Small 

We’ve also joined American Express in their ‘Stand for Small’ initiative, joining more than 40 companies across media, technology, consumer goods, professional services, and many other industries, to provide meaningful support to small businesses like yours as you navigate the impacts of COVID-19. Take a look at our Small Business Month blog post for more information.

We’re here to help you reach your customers now, or whenever you’re ready. Sign up or log in today to receive a custom radio ad (professionally written and produced) on us.