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Your Customers Are On the Move Again

March 10, 2021

As more of the country opens up, your customers are getting out and about again, but they’re doing it differently. Understandably, people are currently choosing cars over public transportation as a way to get around. 

Recent data shows that not only is driving interest back to pre-COVID levels, but it’s also slightly higher1. This means you have more opportunities to reach your customers without competing for their attention. You are also more likely to catch them when they’re on-the-go!

Consumers Are Driving Again

We don’t see this changing anytime soon either. Personal vehicles are likely to remain the preferred mode of travel even after COVID-related restrictions end In fact, 87% of adults believe traveling by personal vehicle is low risk and 43% of adults say they will travel less by airplane even after COVID-19 is no longer a threat2

Graphic that says 87% of adults believe traveling by personal vehicle is low risk

Customers being familiar with your business isn’t enough — you’ve got to be top of mind. Reaching them when they’re already on the path to purchase is an easy way to do that and radio remains the dominant option in cars as your customers are in transit. 

Bar graph that shows AM/FM radio is the #1 audio option in cars compared to owned music, CDs, online radio, podcasts, etc.

This is a great time to let your customers know if you have any special offers, updated your store hours, opened an online shop, or just want to remind them that you’re still here, and radio lets you reach them when they’re on-the-go. Sign up or log in to get a professionally written and recorded radio ad on us! 

Sources: 1. Apple Maps, Indexed vs 1/13/2020. 2. Study - “How Much Will COVID-19 Affect Travel Behavior?”, University of Chicago,June 2020; iHeartMedia Holiday Survey – Sept 2020, A18+ (n=299. 3. Source: The Infinite Dial 2020, Base: P18+ driven/ridden in car in last month and used any audio source in car 2. The Infinite Dial 2020, Base: P18+ driven/ridden in car in last month and used any audio source in car