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Why Radio is the Best Way to Reach Customers this Holiday Season

November 13, 2020

As a small business owner, you know how important the holidays are and they're right around the corner. Holiday music plays a big role in our lives, making it easy to reach people while they're in a joyful spirit. And unlike other advertising mediums, radio allows you to reach your customers as they commute, study, cook, shop, and celebrate. 

Plus, we know radio works. 

"I know that it's working because people are talking about our ad!" — iHeart AdBuilder Customer, Service Manager/Owner, Sierra Service Center

65% of consumers say radio will influence their holiday purchase decisions and 62% say that hearing a radio ad will strongly influence their decision to shop locally this holiday season!

65% of consumers say radio will influence their holiday purchase decisions and 62% say that hearing a radio ad will strongly influence their decision to shop locally this holiday season!*

Whether you want to let your customers know about new store hours, a special holiday sale, online offers, or just remind them to shop local, it's time to make sure you're part of their soundtrack this winter.

Don't forget, if you want special holiday-themed creative we are continuing to write and produce audio ads for free. Happy holidays from the iHeart AdBuilder team!

*Source: Jacob’s Media “Radio’s Holiday 2020 Road Map” survey, fielded Sept 29 – Oct 1, 2020, n= 27,049