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Amplify Your Small Business Marketing Strategies With Radio

April 05, 2021

Brand awareness can be hard to achieve as a small business, especially during a worldwide pandemic. A silver lining in the challenges the world has faced this past year is that consumers are eager to support their communities and as a result, more people are looking to small businesses to make their day-to-day purchases. Here are a few reasons to use audio advertising to help consumers find you:

Reach an Extensive Target with Radio

If you are looking for a way to expose your small business to a large audience, consider producing a radio ad to reach part of the 92% of Americans that listen to radio every week. Radio is an excellent way to advertise your products or services while still targeting specific demographics, giving you the flexibility to create a cost-effective ad that will resonate with your customers.

Reach People at the Right Time

Audio advertising allows small businesses to reach their target audiences when they’re on the path to purchase. Location and mindset when listening to radio advertisements affect the buyer’s journey and ultimately the decision to purchase which means it’s beneficial to reach your customers when they’re on-the-go.

Bar chart with Nielsen data that shows most away-from-home listening happens in the car

Most radio listening occurs in the car when the average American is spending 54.2 minutes daily commuting to and from work or when they’re running errands and making purchasing decisions. This gives you the opportunity to reach people as they’re tuning into their favorite radio station and thinking about their next big purchase.

Low Cost & Effective

Radio ads are one of the most cost-effective marketing strategies available for small businesses — and with AdBuilder, you can get on the air for as little as $100 to $200 per week. It’s a simple marketing strategy that you can create once and utilize at the most opportune moments as your budget allows. You still get to be specific about who you want to target thanks to audience-based buying, too. For example, if you own a home improvement company, you may want to create a radio campaign that is optimized for homeowners.

iHeart AdBuilder screen that says "choose your customers" with options for a business in the home improvement industry that include DIYers, Gardening Enthusiasts, Home Improvement Enthusiasts, Homeowners, Married Couples, or Choose Customers by Age and Gender.

 

A Timeless Marketing Strategy

Radio is here to stay. Over the years, radio has evolved with audio listeners, consumer behaviors, and technology, making it a timeless marketing technique. Plus, it sets itself apart from music streaming services by costing consumers $0, making it the most popular form of media in America. Audio advertising has never been easier and its effectiveness can increase exposure and awareness for your small business.