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How Many Radio Ads You Should Run

February 18, 2021

Determining how many radio ads to run or how long to stay on-air can be difficult, but iHeart AdBuilder makes it easy. Our algorithm automatically optimizes your campaign schedule so you can reach your customers on the right stations at the right times, but you determine the frequency and duration… Read More

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A person holding a mobile phone with on the screen

What is an impression?

January 14, 2021

What is an impression and why is it important? In radio, an impression simply refers to a person hearing your advertisement (i.e. one impression equals one listen).

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Cafe owner sitting at a table outside the cafe with a laptop while holding a coffee cup

Ideas & Tips for Your 2021 Small Business Marketing Strategy

December 16, 2020

2020 has been a challenging year for everyone, but small businesses have been hit the hardest. Many of you have been operating with reduced staff, fewer business hours, and smaller budgets in order to keep your communities safe. We want you to start 2021 on a high note, and that means it’s time to… Read More

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